Why a Franchise?

 

A franchise provides individuals with an excellent opportunity to run their own business with some guidelines and structures.  Franchisees are able to start and operate their franchised business with the help, guidance and support of a franchisor that has direct experience with the franchise's operations.

A few reasons to own a BBFC franchise:

  • The Wine Institute reports that in 2006, US wine retailers sold over 301,000,000 cases for a retail value of $27.8 Billion dollars! This is a 100% increase from 1996.
  • There are nearly 500,000 wine retailers in the US market.
  • US wine sales have grown for 13 consecutive years. Overall, wine sales have the highest growth compared to beer and spirits.
  • If an additional 1% of the US population began to consume wine, that would equate to 3 million new wine consumers.
  • Wine is a highly respected beverage that has been enjoyed over thousands of years. Scientific studies regard moderate wine consumption as beneficial to health and longevity.
  • Many states are C.O.D. for alcohol deliveries (such as in Virginia), relieving the wholesale distributor of burdensome and costly collection efforts.
  • A BBFC franchise is a very reasonable investment for a large potential business.
  • Warehouse storage is one of the cheapest facilities (per square foot) required to enter large scale business.  No expensive building image is required or necessary for success.
  • Wholesale distribution allows the franchisee to go out and sell to customers instead of being tied to a retail location that must attract customers.
  • The BBFC concept is designed for growth and expansion into different product lines.
  • Once your products are in a retail establishment it is easy to add additional product lines.
  • Wine is an easy product to sell because it involves all of the senses.  Selling the product entails viewing the color, smelling the bouquet and tasting its quality.
  • Wine is a high profit margin item for retailers and is essential for restaurants.  It is not uncommon for restaurants to mark up their wine 200-400%.

 

© 2007 Borvin Beverage Franchise Corporation
1022 King Street
Alexandria, VA 22314
Phone: (703) 683-9463 | Fax: (703) 836-6654 | Email: info@borvinbeverage.com